When it comes to product lifecycle management, there are several primary objectives that all software vendors should keep in mind:
1) Shorten time-to-market timeframes
Software companies should rapidly narrow the gap between what the customer needs and what the software delivers by increasing functionality, adaptability, usability, and manageability.
2) Deliver increased product feature sets
There should be a strategic release management plan that optimizes usage of the product engineering and QA team.
3) Improve product quality
Software companies may use the testing and validation services of an independent team with specialized skills that stays focused on delivering a zero-defect product.
4) Constantly increase software development efficiencies
To succeed in the next economic cycle in the software business, companies have to increase efficiencies and productivity, and create and consolidate software assets into reusable components and blocks.
5) Increase market share and customer/partner retention by focusing on the strategic activities and the core business
Software companies can leverage a thoughtful and balanced offshore strategy across the entire product lifecycle to keep key people focused on strategic activities such as product management, marketing, sales, and customer service.
Extract from “How to Integrate Independent QA Testing to Shorten Development Cycles” white paper.

